Deals’N Shop
DealsNShop aims to streamline the consumer shopping experience by enabling users to effortlessly find and utilize deals and offers. The application's intuitive design ensures users can quickly reach their desired promotions. Furthermore, to support informed purchasing decisions,
DealsNShop allows users to compare new offers against their historical purchases. The platform also provides a valuable feature for on-demand language conversion of product information, addressing diverse user needs.
Scope of the Application
This application leverages iBeacon technology to deliver timely deals and offers directly to users' mobile devices as they shop within a mall. As a location-aware platform, it pushes relevant deal notifications, enabling users to book offers before expiration and redeem them in-store.
Further enhancing the in-mall experience, augmented reality provides real-time directions to deal locations, complemented by GPS navigation for effortless wayfinding. A key differentiator is the ability to link deals to users' past purchase history, allowing for precise comparisons that facilitate informed purchasing decisions.
Target Audience/Market
End Users : Gen Y and Gen Z Smartphone users, who are tech savvy
Targeted Customers: Retail Super Stores / Specialty Retail Stores
Target Cognizant BU: Retail and Consumer Goods
Key App Features
Define scenario and user expectations
To gain strategic insight into user interactions, I created a User Journey Map. This tool effectively illustrated the user's (e.g., Roy's) holistic experience with DealsNShop, spanning different channels and stages.
Thought process and work around
Our idea funnel backlog was instrumental in helping the team strategically prioritize a comprehensive list of features, bugs, technical work, and knowledge-building initiatives. These elements are regularly identified and updated to continuously enhance the functionality of our product or service.
Wireframing & Prototyping
I utilized industry-leading design tools to create comprehensive mockups, which were instrumental in communicating design progress to our stakeholders.
Our goal is to build a strong and adaptable foundation that can readily embrace both rapid business evolution and a growing, more diverse user base.
Visual Design
I developed detailed mockups using high-end design tools to effectively showcase design progress to stakeholders.
Our ambition is to forge a resilient foundation that supports a rapidly evolving business and an increasingly diverse user base.
